I designed this course for the univeristy FH Kufstein Tirol (Austria).  It focuses on email marketing, social media, CRM and CMS systems, SEO, and Google Analytics and Adwords.

The Lecture

Online Marketing Prezi

Videos for Class

• WordPress.com Video Tutorial: The Dashboard
• WordPress.com Video Tutorial: Setup
  I set this up to skip to where we left off in class on Saturday 4/9
• WordPress.com Video Tutorial: Creating a blog post/about page/gallery
• WordPress.com Video Tutorial: Setting up your theme/menus/homepage

Articles for Class

• The Three Fundamental Principles Of Online Marketing
  Forbes Magazine
• 11 most memorable social media marketing successes of 2015
  CIO
• Social Media ROI – How to Achieve: User Engagement with your Brand
  Wishpond
• 7 Critical Keys to Digital Marketing Strategy
  Wandia
• Your Social Media Manager’s Job Description [Guide]
  Blue
• Jobs at Instagram
  Instagram
• Set Business Marketing Plan Goals and Objectives
  Marketing for Dummies
• Social Media
  Wikipedia
• Digital Marketing
  Wikipedia
• Online Marketing
  Techopedia
• Why Your Blog Needs a Tagline
  Smart Blogger
• 6 Social Media Customer Engagement Tips
  Evergage
• Social Media Update 2014
  Pew Research Internet Project
• Social Media Best Practices
  Moz
• Voice & Tone
  MailChimp
• Introduction to Blogging
  Wordpress.org
• Why I Blog
  The Atlantic
• WordPress.com Full Site Written Tutorial
• Getting Started on WordPress.com Instructions
• Search Engine Optimization Starter Guide
• The 100 Best Vine Accounts (Viners) of 2015
  Daily Tekk
• How to Build a Following on Instagram and Vine
  Steve McGarry
• 7 Reasons Not to Use Sprout Social
  iag.me

Articles of Interest

• Why No One On The Internet Is Talking About The Internet’s Favorite Show Anymore
  By Dustin Rowles
• September 2014 Survey Indicates Evolving Patron Behaviors in Support of the Arts
  Arts Consulting Group, Inc.
• How Broadway Talks to its Audiences Using Social Media
  By Ken Davenport
• Bringing the Arts Online (Pittsburgh Cultural Trust)
  ThoughtWorks
• 5 Twitter tips from Steve Martin
  By Rohit Bhargava
• How to Get Your Picture to Instagram Top Posts
  Instafamed Blog

Student Blog Projects

• Gracefully Global
  by Peggy Ryan
• myFrastanz
  by Romana Strasser & Christian Neyer
• Evea Cosmetic
  by Genevieve Zwecker & Andrea Meister
• ChipIt, Inc.
  by Angelika Burgmann & Carmen Gaechter
• redheadsup
  Teresa Bierduempfl & Kathrin Hochfilzer
• Olga Majeau
  by Monique Sohler & Daniela Platzgummer
• nanievents
  by Andreas Berger & Nina Wackerle
• upcycle
  by Marion Pregenzer & Eva Schmid
• nails delight
  by Sarah Bär, Constanze Moser, Luisa Hauser
• sannur.cp
  by Lisa Meiberger & Robert Czeko
• Duo LKW
  by Matthias Leibetseder & Peter Piskun