I designed this course for the univeristy FH Kufstein Tirol (Austria). It focuses on email marketing, social media, CRM and CMS systems, SEO, and Google Analytics and Adwords.
The Lecture
Videos for Class
- WordPress.com Video Tutorial: The Dashboard
- WordPress.com Video Tutorial: Setup
I set this up to skip to where we left off in class on Saturday 4/9 - WordPress.com Video Tutorial: Creating a blog post/about page/gallery
- WordPress.com Video Tutorial: Setting up your theme/menus/homepage
Articles for Class
- The Three Fundamental Principles Of Online Marketing
Forbes Magazine - 11 most memorable social media marketing successes of 2015
CIO - Social Media ROI – How to Achieve: User Engagement with your Brand
Wishpond - 7 Critical Keys to Digital Marketing Strategy
Wandia - Your Social Media Manager’s Job Description [Guide]
Blue - Jobs at Instagram
Instagram - Set Business Marketing Plan Goals and Objectives
Marketing for Dummies - Social Media
Wikipedia - Digital Marketing
Wikipedia - Online Marketing
Techopedia - Why Your Blog Needs a Tagline
Smart Blogger - 6 Social Media Customer Engagement Tips
Evergage - Social Media Update 2014
Pew Research Internet Project - Social Media Best Practices
Moz - Voice & Tone
MailChimp - Introduction to Blogging
Wordpress.org - Why I Blog
The Atlantic - WordPress.com Full Site Written Tutorial
- Getting Started on WordPress.com Instructions
- Search Engine Optimization Starter Guide
- The 100 Best Vine Accounts (Viners) of 2015
Daily Tekk - How to Build a Following on Instagram and Vine
Steve McGarry - 7 Reasons Not to Use Sprout Social
iag.me
Articles of Interest
- Why No One On The Internet Is Talking About The Internet’s Favorite Show Anymore
By Dustin Rowles - September 2014 Survey Indicates Evolving Patron Behaviors in Support of the Arts
Arts Consulting Group, Inc. - How Broadway Talks to its Audiences Using Social Media
By Ken Davenport - Bringing the Arts Online (Pittsburgh Cultural Trust)
ThoughtWorks - 5 Twitter tips from Steve Martin
By Rohit Bhargava - How to Get Your Picture to Instagram Top Posts
Instafamed Blog
Student Blog Projects
- Gracefully Global
by Peggy Ryan - myFrastanz
by Romana Strasser & Christian Neyer - Evea Cosmetic
by Genevieve Zwecker & Andrea Meister - ChipIt, Inc.
by Angelika Burgmann & Carmen Gaechter - redheadsup
Teresa Bierduempfl & Kathrin Hochfilzer - Olga Majeau
by Monique Sohler & Daniela Platzgummer - nanievents
by Andreas Berger & Nina Wackerle - upcycle
by Marion Pregenzer & Eva Schmid - nails delight
by Sarah Bär, Constanze Moser, Luisa Hauser - sannur.cp
by Lisa Meiberger & Robert Czeko - Duo LKW
by Matthias Leibetseder & Peter Piskun