Online Marketing: I serve as a lecturer at FH Kufstein Tirol (Austria) instructing email marketing, social media, CRM and CMS systems, SEO, and Google Analytics and Adwords.

The Lecture

Online Marketing Prezi

Videos for Class

• WordPress.com Video Tutorial: The Dashboard
• WordPress.com Video Tutorial: Setup
  I set this up to skip to where we left off in class on Saturday 4/9
• WordPress.com Video Tutorial: Creating a blog post/about page/gallery
• WordPress.com Video Tutorial: Setting up your theme/menus/homepage

Articles for Class

• The Three Fundamental Principles Of Online Marketing
  Forbes Magazine
• 11 most memorable social media marketing successes of 2015
  CIO
• Social Media ROI – How to Achieve: User Engagement with your Brand
  Wishpond
• 7 Critical Keys to Digital Marketing Strategy
  Wandia
• Your Social Media Manager’s Job Description [Guide]
  Blue
• Jobs at Instagram
  Instagram
• Set Business Marketing Plan Goals and Objectives
  Marketing for Dummies
• Social Media
  Wikipedia
• Digital Marketing
  Wikipedia
• Online Marketing
  Techopedia
• Why Your Blog Needs a Tagline
  Smart Blogger
• 6 Social Media Customer Engagement Tips
  Evergage
• Social Media Update 2014
  Pew Research Internet Project
• Social Media Best Practices
  Moz
• Voice & Tone
  MailChimp
• Introduction to Blogging
  Wordpress.org
• Why I Blog
  The Atlantic
• WordPress.com Full Site Written Tutorial
• Getting Started on WordPress.com Instructions
• Search Engine Optimization Starter Guide
• The 100 Best Vine Accounts (Viners) of 2015
  Daily Tekk
• How to Build a Following on Instagram and Vine
  Steve McGarry
• 7 Reasons Not to Use Sprout Social
  iag.me

Articles of Interest

• Why No One On The Internet Is Talking About The Internet’s Favorite Show Anymore
  By Dustin Rowles
• September 2014 Survey Indicates Evolving Patron Behaviors in Support of the Arts
  Arts Consulting Group, Inc.
• How Broadway Talks to its Audiences Using Social Media
  By Ken Davenport
• Bringing the Arts Online (Pittsburgh Cultural Trust)
  ThoughtWorks
• 5 Twitter tips from Steve Martin
  By Rohit Bhargava
• How to Get Your Picture to Instagram Top Posts
  Instafamed Blog

Student Blog Projects

• Gracefully Global
  by Peggy Ryan
• myFrastanz
  by Romana Strasser & Christian Neyer
• Evea Cosmetic
  by Genevieve Zwecker & Andrea Meister
• ChipIt, Inc.
  by Angelika Burgmann & Carmen Gaechter
• redheadsup
  Teresa Bierduempfl & Kathrin Hochfilzer
• Olga Majeau
  by Monique Sohler & Daniela Platzgummer
• nanievents
  by Andreas Berger & Nina Wackerle
• upcycle
  by Marion Pregenzer & Eva Schmid
• nails delight
  by Sarah Bär, Constanze Moser, Luisa Hauser
• sannur.cp
  by Lisa Meiberger & Robert Czeko
• Duo LKW
  by Matthias Leibetseder & Peter Piskun