Online Marketing: I serve as a lecturer at FH Kufstein Tirol (Austria) instructing email marketing, social media, CRM and CMS systems, SEO, and Google Analytics and Adwords.
The Lecture
Videos for Class
- WordPress.com Video Tutorial: The Dashboard
- WordPress.com Video Tutorial: Setup
I set this up to skip to where we left off in class on Saturday 4/9 - WordPress.com Video Tutorial: Creating a blog post/about page/gallery
- WordPress.com Video Tutorial: Setting up your theme/menus/homepage
Articles for Class
- The Three Fundamental Principles Of Online Marketing
Forbes Magazine - 11 most memorable social media marketing successes of 2015
CIO - Social Media ROI – How to Achieve: User Engagement with your Brand
Wishpond - 7 Critical Keys to Digital Marketing Strategy
Wandia - Your Social Media Manager’s Job Description [Guide]
Blue - Jobs at Instagram
Instagram - Set Business Marketing Plan Goals and Objectives
Marketing for Dummies - Social Media
Wikipedia - Digital Marketing
Wikipedia - Online Marketing
Techopedia - Why Your Blog Needs a Tagline
Smart Blogger - 6 Social Media Customer Engagement Tips
Evergage - Social Media Update 2014
Pew Research Internet Project - Social Media Best Practices
Moz - Voice & Tone
MailChimp - Introduction to Blogging
Wordpress.org - Why I Blog
The Atlantic - WordPress.com Full Site Written Tutorial
- Getting Started on WordPress.com Instructions
- Search Engine Optimization Starter Guide
- The 100 Best Vine Accounts (Viners) of 2015
Daily Tekk - How to Build a Following on Instagram and Vine
Steve McGarry - 7 Reasons Not to Use Sprout Social
iag.me
Articles of Interest
- Why No One On The Internet Is Talking About The Internet’s Favorite Show Anymore
By Dustin Rowles - September 2014 Survey Indicates Evolving Patron Behaviors in Support of the Arts
Arts Consulting Group, Inc. - How Broadway Talks to its Audiences Using Social Media
By Ken Davenport - Bringing the Arts Online (Pittsburgh Cultural Trust)
ThoughtWorks - 5 Twitter tips from Steve Martin
By Rohit Bhargava - How to Get Your Picture to Instagram Top Posts
Instafamed Blog
Student Blog Projects
- Gracefully Global
by Peggy Ryan - myFrastanz
by Romana Strasser & Christian Neyer - Evea Cosmetic
by Genevieve Zwecker & Andrea Meister - ChipIt, Inc.
by Angelika Burgmann & Carmen Gaechter - redheadsup
Teresa Bierduempfl & Kathrin Hochfilzer - Olga Majeau
by Monique Sohler & Daniela Platzgummer - nanievents
by Andreas Berger & Nina Wackerle - upcycle
by Marion Pregenzer & Eva Schmid - nails delight
by Sarah Bär, Constanze Moser, Luisa Hauser - sannur.cp
by Lisa Meiberger & Robert Czeko - Duo LKW
by Matthias Leibetseder & Peter Piskun
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