Theatre Marketing: My theatre marketing class is an upper division undergraduate/graduate level class focusing on an overview of the American theatre sector, and a foundation of all marketing techniques necessary for single ticket, subscription, and institutional marketing.
Books
- Waiting in the Wings: A Larger Audience for the Arts and How to Develop It
by Bradley G. Morison & Julie Gordon Dalgleish - Subscribe Now!: Building Arts Audiences Through Dynamic Subscription
by Danny Newman - The Politics of Culture: Policy Perspectives for Individuals, Institutions, and Communities
by Gigi Bradford, Center for Arts and Culture, and Michael Gary - Marketing Workbook for Nonprofit Organizations
By Gary J. Stern - Standing Room Only: Strategies for Marketing the Performing Arts
by Philip Kotler and Joanne Scheff Bernstein
Articles
- Selected articles from Theatre Communications Group’s American Theatre Magazine
- All America’s a Stage: Growth and Challenges in Nonprofit Theater
National Endowment for the Arts - San Diego Opera Will Not Close, Announces 2015 Season
By Angela Carone - San Jose Rep: What went wrong?
By Karen D’Souza - A Decade of Arts Engagement: Findings From the Survey of Public Participation in the Arts, 2002–2012
National Endowment for the Arts - Arts Organizations Search for the Missing Audience
By Tom Jacobs - Revolutionizing Access: Mixed Blood Theatre’s Radical Hospitality Initiative
By Mariko Azis - When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
National Endowment for the Arts - HBO and the future of pay-TV – The winning streak
The Economist - HBO Is Doing Exactly What It Should Be Doing
By Trevor Gilbert - Why Doesn’t HBO Allow Non-Cable Subscribers To Subscribe To HBO Go à la Hulu?
By Jonathan (Jasper) Sherman-Presser - Mission vs. Business Model in the Non-Profit Arts
Jill Robinson - Arts Facts: Government Funding (2014)
National Arts Administration and Policy Publications Database - Curtains? Not necessarily, Says Theater Company Consultant
By Peter Dobrin, Inquirer Culture Writer - Theatre Facts
Theatre Communications Group - Opera discounts: do they deliver?
By Simon Thomas - Principles of Design
Getty Center - What’s the Future of Critics?
You’ve Cott Mail - Why No One On The Internet Is Talking About The Internet’s Favorite Show Anymore
By Dustin Rowles - Social Media Manager Job Description: A Complete Guide
By Kathi Kruse - September 2014 Survey Indicates Evolving Patron Behaviors in Support of the Arts
Arts Consulting Group, Inc. - How Broadway Talks to its Audiences Using Social Media
By Ken Davenport - Bringing the Arts Online (Pittsburgh Cultural Trust)
ThoughtWorks - 5 Twitter tips from Steve Martin
By Rohit Bhargava - The Pittsburgh Cultural Trust Overview Brochure
The Pittsburgh Cultural Trust
PEGGY RYAN DESIGNS 